Rather
than a boring bunch of stuff about Gnarley,
this is an interview done for Marino Radio
Marketing, that gives you a nice glimpse
into the life of Gnarley.
Morning
Probe Questions
Answered by Gnarley Charley on 9/12/04

Why mornings? Why not something else?
I love creating a show. I love the whole
entertainment aspect. What we do is show
business! I also love spending the afternoons
with my wife and kids.
What
WOULD that something ‘else’ be? (another
gig or occupation..)
I would love to do stand-up but I would
hate the travel. I miss shooting my no script
country video show “Xtreme Country”. CMT
would fly me around the country, Las Vegas,
& Nashville with a cameraman and a sound
guy; we would just shoot on the fly.
You’ve been doing the Morning thang
in Fresno for a while… has the gig changed
over the years… have YOU changed?
Our breaks are longer. I think if you meet
me at a bar or hear me on the air you won’t
hear much change in my delivery or sound.
I’m pretty much the same on and off the
air. I try not to do too many time checks
and weather sponsors while sitting around
a bar. I think I-pod’s and mp3 players have
changed the role of your local radio station.
We still give them the new music but if
they just want music they can go elsewhere.
*Give us brief rundown on each of
you, your personal history, your radio bio,
and tips on how to handle the Tulee Fog
in the Central Valley.
I would go with Tule fog as for handling
it…. slow down.
I am married to my soul mate Dawn. We have
2 children Kara is 13 and Ricky is 10.
I love to golf and watch sports. I have
had many unique jobs before sticking with
radio. I have worked in Italy, England,
and The Bahamas.
NBC Sports London, England, I was a gopher
during Wimbledon 88
Youth Director El Toro Baptist Church
I took 64 Kids on trips to the beach & summer
camps
106 KKDJ Fresno AOR rock
station morning show producer
Pd art farkis
Club Med Bahamas
Sailing instructor and entertainment
Nanny Milan Italy & part timer Radio
Vita 105.5 Milan
I took care of a 5 year old girl and a 10-year-old
boy
New Country 98 KNAX
Nights- PD Brad Chambers & PD Mike Brady
Country Video countdown UPN Fresno
Daily country video TV show
Froggy Country 101 KFRG
Mornings with Gnarley Charley. PD Rick Stewart
KSKS the New Kiss Country 93.7
Murphy and Charley in the Mornings Pd Ken
Boesen
Xtreme Country KGPE TV 47
CBS affiliate Fresno
Country video show
CMT TV Network Canada
Xtreme Country Show Nationwide in Canada
for 3 years. Pd Ted Kennedy & Casie Clark
KCBL & KVBL Fox Sports
Hosted produced Oakland Raiders radio fan
show
Alice 102.7 KALZ Hot AC
Laurie & Gnarley in the mornings Pd e curtis
Johnson
*Briefly describe your show your
personalities and the “premise” listeners
wake up to every morning.
It sounds almost too simple. Our main demo
is the 35-year-old soccer mom who is not
that cool but thinks she is. I want her
to depend on us to be that bridge to Hollywood
celebrities and anything remotely cutting
edge. Everything we do is geared towards
her.
We live our lives on the radio. We want
our listeners to feel informed. If you listen
daily you will find information in many
forms: lifestyle news, celebrity scuttlebutt,
and what ever is relevant in busy schedule
mini-van soccer mom world. Stories about
my life, my partner’s life & random listeners.
All with the feeling that Alice 102.7 keeps
them cool and informed.
*Segue
to the show planning, how much of it is
prepared before you walk into the studio?
How much left to spontaneity?
We prep all the time. We have a prep service
that gathers information what we actually
use is personal discretion. The more we
have some personal tie to the story the
better the response. We rarely edit calls
leaving all calls full of spontaneity. The
trick is knowing when it needs to end or
when to stay with someone.
*If by sheer act of nature you were
a forced castaway on a desert island with
one person, who would you choose to be stuck
with your PD or GM, and why?
My PD, I think he has some Boy Scout experience.
I also think he likes to fish. I love my
GM but I think he would want to get the
rescue sponsored or turn the whole island
into some NTR event.
*Do you ever take chances and then ask for
forgiveness?
I try to do my homework so if I ever have
to ask for forgiveness my motivation and
method were both laced with great intentions.
**Quick Word Association: (I quickly
mention topical characters, from politics
to entertainment, sports to music)
‘American Juniors’ (talent show; ‘Idol’
for kids) (GC)...Crappy Parents
National contesting (GC)... out of reach
Rob Thomas (GC)... does he own Wendy’s
Fresno(GC)...Fres-Yes
Rednecks (GC)...very entertaining
**Throw us a freakin’ bone, name
one thing about yourself or about each other,
that most people don’t know. Be honest.
I will cry when my kids get awards or any
type of minor accomplishment, but I am great
at hiding it or blaming those damn allergies.
** If there was one facet of radio
you’d like to see change, what would it
be… and what kind of change? (Any thing
in radio, v-tracking, morning philosophies,
spot loads, consultants, management, PD’s
involved with more than one station, etc).
I think video and radio should become friends
and realize they are both on the same team.
**Parting Thoughts on anything,
from the radio industry to the world we
live in, marriage to this painful interview.
I’m not sure who penned this. “Live Life
to the fullest. Think about all the people
who passed up dessert on the Titanic.
EXTRA POINT QUESTIONS: Just choose
a couple you could have fun answering, but
be honest, along with creative!
Were any (either) of you voted “class
clown” in high school? Voted anything at
all? (Optional: What kind of students were
you?)
Sanger High school class clown 1985
Only “F” on my college transcripts “Radio
Broadcast” Fresno state
How would you describe the feeling
a listener gets after 20 minutes of your
fine radio extravaganza?
Informed & entertained in a compelling
way
How does this separate you from the pack,
the other shows in town?
We all have the same info but making it
compelling and entertaining is where the
separation begins
How do you motivate your producer?
Movie passes and food! Unexpected compliments.
I was a producer and I will never forget
how the littlest compliment would motivate
me.
Which of you is most likely to be
caught moving to Disco Night, or a Flashback
80’s event at a local nightspot?
Not only would I be caught My wife and I
frequently create disco night’s and limo
about 20 of our friends around town.
CHOOSE OR LOSE: I name items you choose
to KEEP or toss away.
Another year of ‘Survivor’… or of ‘The Bachelor’
(GC)..Survivor I guess, Do I have to watch
it?
Mexican or Italian… (FOOD that is!)..(GC)I
want both can we get rid of britsh food!
Playing a song or executing someone else’s
Bit Idea?..(GC) Stealing a Bit (DuH!!!)
Country music… or gangsta rap? (GC).. Gangsta
Country (gallop by shootings)
Music cranked WAY too loud…. Or cranky kids?(GC)..
Cranky Kids make great phoners!
The Sales Department: friend or foe?
FOE..FOE..FOE!!!! They are the wind in our
sails (sales)
Station appearances, do you do them,
even the freebies? Or do you need to get
paid?
I like to get paid but I also see the Big
Picture.
IT’S Oh-VAH! Thanks for your help, we’ll
make you look like the superstar that you
are! MM